Is Edge Rank dead?

Post Types

The News Feed algorithm takes into account the type of posts that each user tends to like. Users that often interact with photo posts are more likely to see more photo posts in the News Feed, and users that tend to click more on links will see more posts with links.
In other words, Facebook Page owners that continually publish one type of post are likely not having those posts seen by fans that interact with other types of posts.

Clicking On Ads, Viewing Other Timelines

The News Feed algorithm is completely separate from the algorithm that decides what ads to show, when to show ads, and where to show them. But how a user interacts with Facebook ads can influence what shows in the News Feed.


Story Bumping & Last Actor
Don’t forget these two changes that Facebook recently announced. Story Bumping bends the “decay” rules by giving older, unseen posts a second chance at News Feed visibility if they’re still getting interaction.
Last Actor puts a premium on recency. Facebook is tracking a user’s most recent 50 interactions and giving them more weight when deciding what to show in the News Feed. This works on a rolling basis, so the value of an interaction will decline after the user has made 50 more recent interactions.

Device & Technical Considerations

Yep, the News Feed algorithm even considers what device is being used and things like the speed of a user’s internet connection when deciding what to show.
“The technical limitations of some old feature phones make it impossible to show some content,” Backstrom. “We also know that some content doesn’t perform as well with Facebook users on certain devices. And if the user has a slow internet connection, we may show more text updates. We’re trying to show users content that they’ll find interesting and want to interact with.

full article on : http://marketingland.com/