How to Calculate Social Media ROI

#1 Problem: Do people value your content enough to share it?
Solution: Total tweets÷ Total retweets  = Retweets per Tweet

#2

Problem: Does your content drive desired actions?
Solution: Total tweets ÷ Total tweets clicked = Clicks per tweet

#3

Problem: Are your customers engaged with your content?
Solution: People are talking number (from Facebook analytics) ÷ Number of Facebook fans = % of fans who are engaging with your content

#4

Problem: Are people converting their interest in your brand?
Solution: Number of quitters (from useqwitter.com) ÷ Number of Twitter followers = % of Twitter followers who have unsubscribed

#5

Problem: What type of content should you be posting?
Solution: Total Facebook posts (of one type) ÷ Total engagement (views, shares, etc.) = Engagements per post

#6

Problem: Do you have the best follow to follower ratio?
Solution: Total followers ÷ Total people you are following = Twitter following ratio

#7

Problem: Are your customers committed to you?
Solution: Total Twitter followers not following you back (use manageflitter.com) ÷ Total followers = % of Twitter followers not following you back

#8

Problem: Are people sharing your content?
Solution: Go to search.twitter.com and enter “RT @Your_Handle” = Total number of times your content was retweeted

#9

Problem: How many people are seeing your content?
Solution: Number of people who have seen your Facebook post ÷ Your Facebook fans = % of follower who have seen your post

source: http://marketing.wtwhmedia.com/9-simple-ways-to-calculate-social-media-roi